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Brand Relaunch

Branding and packaging upgrade for iconic Oregon winery

Hinman Vineyards
Willamette Valley, Oregon


Founded by Doyle Hinman, who planted five acres of wine grapes near Eugene in 1972, Hinman Vineyards harkens back to a time when the state of Oregon had just five wineries and 35 planted acres. In 2013, the brand was in dire need of a facelift.


​The objective of the owner,Elizabeth Chambers, was to express the essence of Oregon: natural beauty, youthful energy and, above all, trees. At the same time, we hoped to develop a brand image that would appeal to both male and female consumers of all ages, especially millennials. The new packaging really hit the mark, with a chic pastel color palette, a clean and fresh design, and several young shoots graced by a playful blue butterfly.

The previous Hinman Vineyards label below shows just how dramatic this branding upgrade was at the time.

Hinman Vineyards label prior to 2014

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