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Practical examples of my methodology for developing brands with a clear reason-for-being that stand out in a crowd.

Brand Projects

Each of the strategic projects below addresses a unique set of customer needs in different market situations.

For a better understanding of Millennial and Gen Z consumers, be sure to check out my in-depth study of post-Covid wine innovation trends in the United States. Both Spanish and English versions are available for review and download.​


Other examples of branding projects included here spotlight conceptualization of new-to-world global brands, brand and label relaunch initiatives, brand communications / storytelling, and packaging design upgrades in various price segments. All label designs were created by professional designers who were contracted, briefed and/or supervised by Granados Consulting.

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