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Brand Relaunch

Image and label update for an iconic Oregon winery


Torii Mor Winery 
Willamette Valley Pinot Noir
"Black Label"

In a contractual role as Vice President of Operations for respected Oregon Pinot Noir producer Torii Mor Winery, Joseph Granados directed an "evolutionary," albeit significant, upgrade to the winery's flagship Pinot Noir label. 

Improvements included cleaner graphics and font treatments to improve shelf impact, plus the addition of a subtle red family crest icon in the bottom left corner to create interest. The overall result gave the Torii Mor brand a more professional and distinctive image without radically changing the winery's historic logo.

Old label of Torii Mor Pinot Noir

old TMW 2012 WVPN label.jpg
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