In 2015, Granados Consulting accepted a small but interesting project on behalf of RoxyAnn Winery in southern Oregon. The old mark simply indicated a woman's name with no explanation of its meaning. In fact, RoxyAnn Bowen was a brave pioneer who traveled west from Missouri during the 1850s via the Oregon Trail and settled in the Medford area. Consequently, a prominent local mountain peak was named after him, which in turn gave the winery its name.

​

This rather dramatic or "revolutionary" rebranding exercise included placing Ms. Bowen's photograph on the front label, while increasing the luxury appearance of the brand.