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Brand Relaunch

Branding and packaging update for the best-known winery in southern Oregon

2012 Claret-1.jpg

RoxyAnn Winery 
Medford, Oregon

New RoxyAnn Label

In 2015, Granados Consulting accepted a small but interesting project on behalf of RoxyAnn Winery in southern Oregon. The old mark simply indicated a woman's name with no explanation of its meaning. In fact, RoxyAnn Bowen was a brave pioneer who traveled west from Missouri during the 1850s via the Oregon Trail and settled in the Medford area. Consequently, a prominent local mountain peak was named after him, which in turn gave the winery its name.

This rather dramatic or "revolutionary" rebranding exercise included placing Ms. Bowen's photograph on the front label, while increasing the luxury appearance of the brand.

RoxyAnn Claret label old.jpg

previous label

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