top of page

Brand Ideation

Creation of a new brand concept with a strong sense of place and history in Utiel-Requena

Pago de Los Balagueses "Las Pilillas"
Utiel-Requena, Valencia


My client Bodegas Vegalfaro came to me in 2017 with an incredible story. His vineyard in the highlands of Utiel-Requena had obtained the status of Vino de Pago, one of the most prestigious denominations in Spain. But what was most surprising was the rich viticultural history of the area. 


Near the vineyard were huge limestone troughs known as "pilillas" which had been created by the ancient Iberians 2,500 years ago as crude but effective wine-making equipment.

My approach to the project was to first take photographs of the magnificent limestone basins and the vineyard site, which I shared with a talented illustrator and label designer to visually convey this fascinating history lesson to consumers. Thus Las Pilillas was born: a wine as well as a history lesson, both with great depth and complexity.

Las Pilillas label.png
bottom of page