Brand Ideation & Integrated Strategy
Rawsome Organic Vinegars
Granados Consulting created the Rawsome Vinegars brand of organic vinegars for Valencia-based client Spanish Origin SL. The project included name ideation, branding, package design and a complete business plan that was used to attract start-up capital.
The branding for Rawsome is designed for Millennial consumers who drive much of the current demand for natural and organic food products. The Rawsome brand was created to educate these younger consumers about the health and beauty benefits of raw, organic vinegar bottled "with the mother." The name "Rawsome," which was conceived by Joseph Granados, also provides a major opportunity for potential line extensions into other natural food and beverage categories in the future.