Brand Ideation

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New-to-World Brand: "The Seducer"

Some branding projects are more fun than others. The Seducer was the brainchild of industry veteran Alex Guarachi, who wanted to create a seductive brand and label as vehicle for his own custom-blended proprietary red wine.


Launched as a $12.99 retail brand, The Seducer overdelivered on wine quality and style as advertised, with excellent Lodi appellation fruit custom-blended to Alex's demanding specifications. Fun fact: the eyes shown on this label belong to a young Brigitte Bardot.

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