Articles & Postings

Strategic analysis and commentary on market conditions, best practices and industry trends.

Tendencias de innovación en los EEUU

Post-Covid Innovation Trends in the US Wine Market

Granados Consulting recently completed this study of how leading wine suppliers in the US market are using product innovation to engage...

Spain's Wine Marketing Gap

Heavy dependence on bulk wine sales, as shown by export statistics, points to a misunderstanding among Spanish winegrowers about the...